For an international marketer, Finland has some important and maybe surprising characteristics. Learn these differences to succeed with your campaigns.

95% of Finns spend time with Sanoma's media every week. We have leading media solutions for all channels from digital, TV, and video to audio, newspapers, and magazines.

Latest News & Articles

Effective e-commerce marketing with data

May 20, 2025
Taking advantage of Sanoma’s data partnerships while utilising your customer data will accelerate e-commerce customer loyalty and sales growth. E-commerce Marketing Strategist Mia Lähdesalmi and Data’s Business Manager Veli-Matti Nurmela explain how you should use your data.
radio summer finland

Sanoma’s survey: Finns spend more spontaneously in summer

May 20, 2025
Sanoma’s survey: More than half of Finns spend money more spontaneously in summer than other times of year.

The Finnish gaming market is opening to competition – here’s what we now know about the gambling reform

May 12, 2025
The Finns do not shy away from gaming – traditionally, we’ve been taught to embrace it by the state-owned Veikkaus. Now, Finland is planning to end Veikkaus’ monopoly in 2027, opening betting and online gambling games for competition
sari kärki ja sebastian wikman

Grow your B2B brand through popular media – that’s where the decision-makers are

April 29, 2025
Discover why advertising in popular media can capture the attention of more B2B decision-makers and build widespread brand awareness. According to Sanoma's experts, leveraging tabloid ads can be more effective than niche media for your B2B campaigns. Don't miss out on this powerful strategy!

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We are the international sales unit of Sanoma, the leading media company in Finland. If you are planning to enter to the market or you already advertise in Finland or, we are happy to help you in finding media solutions that drive your growth plan to business results. Don’t hesitate to contact us!

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