For an international marketer, Finland has some important and maybe surprising characteristics. Learn these differences to succeed with your campaigns.

95% of Finns spend time with Sanoma's media every week. We have leading media solutions for all channels from digital, TV, and video to audio, newspapers, and magazines.

Latest News & Articles

Programmatic advertising in Finland – a Finnish take on current trends and discussions

March 27, 2025
The Finnish way of thinking and media environment put their unique stamp on every aspect of advertising. What do current talking points in programmatic advertising look like from the perspective of the small Northern market that plays by its own rules?
e-commerce trends 2025

E-commerce trends 2025

March 24, 2025
E-commerce trends 2025: Experience, customer understanding, artificial intelligence, partnerships and sustainability.

The Finnish gaming market is opening to competition – here’s what we now know about the gambling reform

March 19, 2025
The Finns do not shy away from gaming – traditionally, we’ve been taught to embrace it by the state-owned Veikkaus. Now, Finland is planning to end Veikkaus’ monopoly in 2026, opening betting and online gambling games for competition
veli-matti nurmela

Put your customer register to work – target your advertising with pinpoint precision using custom audiences

February 3, 2025
Your current and prospective customers are a unique group of people whose shared characteristics go beyond simple demographics. With custom audiences, you can handpick who sees your advertising, create effective personalised campaigns, and better understand the motives of your target group.

Subscribe to our Newsletter

Loading...

By submitting your email you agree that we may send you promotional emails and information about our services. You can unsubscribe any time. Check out our Privacy Policy.

Contact us

We are the international sales unit of Sanoma, the leading media company in Finland. If you are planning to enter to the market or you already advertise in Finland or, we are happy to help you in finding media solutions that drive your growth plan to business results. Don’t hesitate to contact us!

for Advertisers & Agencies

Sebastian Wikman

for Gaming & Casinos

Teemu Savolainen

for Advertisers

Siiri Medina

Share by: