For an international marketer, Finland has some important and maybe surprising characteristics. Learn these differences to succeed with your campaigns.

95% of Finns spend time with Sanoma's media every week. We have leading media solutions for all channels from digital, TV, and video to audio, newspapers, and magazines.

Latest News & Articles

Sanoma’s new advertising spot sends a message: Advertiser, welcome to the new era of moving image.

How to succeed in the new era of moving image?

December 18, 2024
Sanoma’s new advertising spot sends a message: Advertiser, welcome to the new era of moving image.

The Finnish gaming market is opening to competition – here’s what we now know about the gambling reform

December 12, 2024
The Finns do not shy away from gaming – traditionally, we’ve been taught to embrace it by the state-owned Veikkaus. Now, Finland is planning to end Veikkaus’ monopoly in 2026, opening betting and online gambling games for competition

Top 5 things to consider when entering the Finnish gaming market

December 12, 2024
The opening of the Finnish gambling market also opens up a selection of ways for game companies to market their services and build a brand in Finland. This is the time to take a fresh look at the tools and channels you use as well as the partners you may want to take on board. 

Gaming in Finland – get to know the Finnish player

December 12, 2024
Compared to many other European countries, Finland is a small market – but when it comes to gambling, don’t let that fool you. Finland ranks in the global top 5 for gambling per capita, and traditionally, the attitude towards gaming has been liberal. 

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We are the international sales unit of Sanoma, the leading media company in Finland. If you are planning to enter to the market or you already advertise in Finland or, we are happy to help you in finding media solutions that drive your growth plan to business results. Don’t hesitate to contact us!

for Advertisers & Agencies

Sebastian Wikman

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Siiri Medina

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