For an international marketer, Finland has some important and maybe surprising characteristics. Learn these differences to succeed with your campaigns.

95% of Finns spend time with Sanoma's media every week. We have leading media solutions for all channels from digital, TV, and video to audio, newspapers, and magazines.

Latest News & Articles

veli-matti nurmela

Put your customer register to work – target your advertising with pinpoint precision using custom audiences

February 3, 2025
Your current and prospective customers are a unique group of people whose shared characteristics go beyond simple demographics. With custom audiences, you can handpick who sees your advertising, create effective personalised campaigns, and better understand the motives of your target group.

These are the marketing trends of 2025

January 27, 2025
A group of marketing professionals discuss what is happening in 2025. Their insights highlight the development of artificial intelligence, customer understanding, brand building and changes in consumer behaviour.
Sanoma’s new advertising spot sends a message: Advertiser, welcome to the new era of moving image.

How to succeed in the new era of moving image?

December 18, 2024
Sanoma’s new advertising spot sends a message: Advertiser, welcome to the new era of moving image.

The Finnish gaming market is opening to competition – here’s what we now know about the gambling reform

December 12, 2024
The Finns do not shy away from gaming – traditionally, we’ve been taught to embrace it by the state-owned Veikkaus. Now, Finland is planning to end Veikkaus’ monopoly in 2026, opening betting and online gambling games for competition

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We are the international sales unit of Sanoma, the leading media company in Finland. If you are planning to enter to the market or you already advertise in Finland or, we are happy to help you in finding media solutions that drive your growth plan to business results. Don’t hesitate to contact us!

for Advertisers & Agencies

Sebastian Wikman

for Gaming & Casinos

Teemu Savolainen

for Advertisers

Siiri Medina

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