For an international marketer, Finland has some important and maybe surprising characteristics. Learn these differences to succeed with your campaigns.

95% of Finns spend time with Sanoma's media every week. We have leading media solutions for all channels from digital, TV, and video to audio, newspapers, and magazines.

Give us a minute

A series of short informative videos on various advertising topics.

Give us a Minute: Video marketing

September 4, 2025
In this minute long video Business Manager Tuomo Sinkkonen gives crative tips and shares three key insights on how digital news media compares to social media. Watch the video!
In this minute long video Content Director Jenni Lieto gives you three tips for successful content m

Give us a Minute: How to succeed with content marketing

September 4, 2025
In this minute long video Content Director Jenni Lieto gives you three tips for successful content marketing in Finland. With these tips you can avoid costly mistakes. Watch the video!

Give us a Minute: Data and Targeting

September 4, 2025
In this minute long video Data Business Manager Veli-Matti Nurmela gives you examples how to re-engage your customers with digital ads using your own data. Discover smart ways to boost reach, frequency, and brand visibility. Watch the video!

Latest News & Articles

the voice of finland

Make the most of moving image with a mix of Total TV and news media video advertising

November 28, 2025
Combining Total TV with news media video advertising allows you to make effective use of the strengths of different media.
reetta thurman

Your roadmap to results – meet the Pillars of Effective Marketing

October 27, 2025
How do you ensure the effectiveness of your marketing and determine the right metrics to use? Sanoma’s 10+1 Pillars of Effective Marketing outline the key aspects to consider and double as a promise to our customers. This is marketing, the Sanoma way.
teemu savolainen jenni lieto

Players’ expectations of responsibility set the bar for gaming marketing in Finland

September 26, 2025
When choosing a gaming provider, the Finnish player prioritises reliability, security and brand familiarity. A new brand in the Finnish gaming market needs to earn their credibility through open communication and walking the talk.
janne lappalainen antti jalonen

It’s time to plan your gaming marketing in Finland - here’s what to do while the legislation takes shape

September 26, 2025
Many gaming operators hesitate to take steps while the reform of the Finnish gambling system is still underway and the restrictions to marketing remain open. Sanoma’s experts share three concrete actions you can do right now to get started and ensure visibility from the get-go.

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We are the international sales unit of Sanoma, the leading media company in Finland. If you are planning to enter to the market or you already advertise in Finland or, we are happy to help you in finding media solutions that drive your growth plan to business results. Don’t hesitate to contact us!

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