News & Articles

April 24, 2025
In this minute long video Senior Programmatic Manager Miia Salmi tells you how the buyers buy programmatic advertising from Sanoma.
April 24, 2025
In this minute long video programmatic manager Matias Kunttu guides you through some of our programmatic opportunities in Sanoma.
tiina kosonen sanoma
April 16, 2025
Changes in the decision-maker profile should affect everything in B2B marketing, writes Tiina Kosonen.
an aerial view of Helsinki
April 14, 2025
Finland is a culturally diverse and technologically advanced country, offering a stable and competitive business environment with numerous opportunities for success.
March 27, 2025
The Finnish way of thinking and media environment put their unique stamp on every aspect of advertising. What do current talking points in programmatic advertising look like from the perspective of the small Northern market that plays by its own rules?
e-commerce trends 2025
March 24, 2025
E-commerce trends 2025: Experience, customer understanding, artificial intelligence, partnerships and sustainability.
March 19, 2025
The Finns do not shy away from gaming – traditionally, we’ve been taught to embrace it by the state-owned Veikkaus. Now, Finland is planning to end Veikkaus’ monopoly in 2026, opening betting and online gambling games for competition
veli-matti nurmela
February 3, 2025
Your current and prospective customers are a unique group of people whose shared characteristics go beyond simple demographics. With custom audiences, you can handpick who sees your advertising, create effective personalised campaigns, and better understand the motives of your target group.
January 27, 2025
A group of marketing professionals discuss what is happening in 2025. Their insights highlight the development of artificial intelligence, customer understanding, brand building and changes in consumer behaviour.
Sanoma’s new advertising spot sends a message: Advertiser, welcome to the new era of moving image.
December 18, 2024
Sanoma’s new advertising spot sends a message: Advertiser, welcome to the new era of moving image.
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