Finland as a Market
Here’s a secret: not all Nordic countries are the same. What often surprises international marketers is how differently Finnish market behaves in comparison to its Nordic neighbours
So here’s 4 of the most important characteristics you need to take into consideration when you make your marketing plans for Finland.
Finns buy less digitally
Finns don’t buy the same way as other Nordic nationals. For example, mobile paying here lags behind other countries. Around 55 % of Finns buy from mobile devices in comparison to 80 % of Swedes. This affects digital conversions.
Finns trust quality medias
The road to Finnish hearts goes through national media. Finns consume a lot of content in various different formats, particularly through national channels. Using Finnish newspapers, magazines and radio, you build trust with Finns.
Facts and values appeal to Finns
Finns appreciate facts. They are information seekers. If they can’t find enough info, they move on. This is why finding the right messages for the Finnish market is crucial. Finns are also used to companies using values in their marketing. Embrace it, but don’t fake it.
Finns like trustworthy brands
When you market in Finland, don’t separate brand from performance. Finns trust brands they know. Without a recognisable brand, advertising can be expensive. Building your brand organically is the foundation of your marketing and advertising activities in Finland.
Key Finnish Media Trends
8 hours
average time Finns spend on different media daily
93 %
of Finns read newspapers weekly
4.5 million
number of Finns reached by radio every week
42 %
of media consumption is spent on moving image content
Learn more
What else do you need to know about advertising in Finland? Read on!
List of Services
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Ace the Finnish Gaming Market
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How to Avoid Four Basic Mistakes When Starting Advertising in FinlandList Item 1
Kicking off advertising efforts in an entirely new market can be a real headache. What should you focus on first? What channels work the best? Do you need a local team?
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Digital Marketing Adds Impact to Every Stage of the Purchase Path
Sanoma Media Finland studied how strong of an impact digital marketing has on the relationship between the consumer and the brand, or the awareness, consideration, preference and purchase intent.
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Boost Your Marketing Effectiveness with Programmatic Buying
Programmatic buying has solidified its position as an effective way to advertise to the right target audiences everywhere. It's proven to work wonders in Finland as well, as it's a smart way to promote your brand cost-effectively and with brand safety in mind.
Contact us
We are the international sales unit of Sanoma, the leading media company in Finland. If you are planning to enter to the market or you already advertise in Finland or, we are happy to help you in finding media solutions that drive your growth plan to business results. Don’t hesitate to contact us!
