Finland as a Market

Finns buy less digitally

Finns don’t buy the same way as other Nordic nationals. For example, mobile paying here lags behind other countries. Around 55 % of Finns buy from mobile devices in comparison to 80 % of Swedes. This affects digital conversions.

Finns trust quality medias

The road to Finnish hearts goes through national media. Finns consume a lot of content in various different formats, particularly through national channels. Using Finnish newspapers, magazines and radio, you build trust with Finns.

Facts and values appeal to Finns

Finns appreciate facts. They are information seekers. If they can’t find enough info, they move on. This is why finding the right messages for the Finnish market is crucial. Finns are also used to companies using values in their marketing. Embrace it, but don’t fake it.

Finns like trustworthy brands

When you market in Finland, don’t separate brand from performance. Finns trust brands they know. Without a recognisable brand, advertising can be expensive. Building your brand organically is the foundation of your marketing and advertising activities in Finland.