For an international marketer, Finland has some important and maybe surprising characteristics. Learn these differences to succeed with your campaigns.

95% of Finns spend time with Sanoma's media every week. We have leading media solutions for all channels from digital, TV, and video to audio, newspapers, and magazines.

Give us a minute

A series of short informative videos on various advertising topics.

Give us a Minute: Video marketing

September 4, 2025
In this minute long video Business Manager Tuomo Sinkkonen gives crative tips and shares three key insights on how digital news media compares to social media. Watch the video!
In this minute long video Content Director Jenni Lieto gives you three tips for successful content m

Give us a Minute: How to succeed with content marketing

September 4, 2025
In this minute long video Content Director Jenni Lieto gives you three tips for successful content marketing in Finland. With these tips you can avoid costly mistakes. Watch the video!

Give us a Minute: Data and Targeting

September 4, 2025
In this minute long video Data Business Manager Veli-Matti Nurmela gives you examples how to re-engage your customers with digital ads using your own data. Discover smart ways to boost reach, frequency, and brand visibility. Watch the video!

Latest News & Articles

Advertising to families with children? Build trust and communicate safety!

April 14, 2026
Families with children are not a uniform group; their needs and media use habits vary according to the phase of life they are in. Finnish parents go for safe and sustainable, so advertising should build trust and offer facts and support.
Janne Lappalainen, Client Partner, eCom & Gaming, Sanoma - Advertising Finland

Top 5 things to consider when entering the Finnish gaming market

March 23, 2026
The opening of the Finnish gambling market also opens up a selection of ways for game companies to market their services and build a brand in Finland.

Long-term e-commerce growth requires brand marketing and close customer relationships

March 18, 2026
Top-of-mind awareness is what differentiates successful e-commerce brands from the rest. Those who invest in brand building will also see the best results for their tactical marketing.

Insight is the key to effective marketing – 6 questions to help you identify your data needs

March 9, 2026
Consistently making the right marketing investments requires data and insight about your campaigns, target audience and competition. Discover the answer to these six questions to get a head start in the Finnish market!

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We are the international sales unit of Sanoma, the leading media company in Finland. If you are planning to enter to the market or you already advertise in Finland or, we are happy to help you in finding media solutions that drive your growth plan to business results. Don’t hesitate to contact us!

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